Hong Kong Disneyland Resort (HKDL) is commemorating the convergence of the Lunar New Year and its 20th anniversary with an exclusive ticket offer for local residents, designed to maximize festive attendance and economic benefit during the “Magical Year After Year” festivities.
Hong Kong Disneyland Resort is setting the stage for an extended and expanded celebration for the Year of the Horse, running from late January through early May. To encourage local participation during this peak festive season, which formally centers around the January 30 to March 1 period, HKDL is rolling out the “Happier Together” advanced purchase ticket deal. This promotion offers eligible Hong Kong residents a substantial 25% discount on standard one-day park admission, plus additional in-park shopping and dining benefits, provided tickets are purchased in advance for groups of two or more guests.
Details of the Exclusive Resident Offer
The advance purchasing window extends from January 21 to April 30, allowing access to the park between January 24 and May 3. HKDL has implemented a mandatory three-day advance purchase rule to manage crowd flow and ticket distribution.
The primary benefit is the 25% saving on general one-day tickets. Furthermore, successful purchasers will receive a dining voucher offering $10 off a transaction of $100 or more at Midtown Delights, and a merchandise voucher granting 10% off purchases of $350 or more. These additional perks incentivize increased in-park spending, bolstering the resort’s retail and food and beverage sectors.
Eligibility Requirements for Discounts:
- Eligible guests must be Hong Kong residents. Adults must present a valid Hong Kong ID card upon entry.
- Children aged three to 11 must show a valid Hong Kong birth certificate and a recent school handbook issued by a Hong Kong school, which includes photo identification.
Tickets can be secured directly through the official Hong Kong Disneyland Resort website starting January 21.
Festive Atmosphere and Themed Experiences
Beyond the financial incentives, the resort is transforming the park into a vibrant epicenter of Lunar New Year traditions. The Year of the Horse theme permeates the decor, promising rich cultural immersion alongside classic Disney magic. Guests can anticipate distinctive character appearances, with beloved Disney personalities donning traditional Chinese robes and festive attire. Notably, Goofy will greet visitors dressed as the God of Fortune.
A specific highlight for fans of the Toy Story franchise is the special meet-and-greet opportunity with Bullseye the horse at Toy Story Land, directly referencing the zodiac animal of the year.
The resort is also capitalizing on the holiday spirit through unique, limited-edition merchandise. This includes the launch of the ‘Disney Chinese New Year Lucky Magic Bag,’ a curated selection of festive items, alongside a broader Year of the Horse collection featuring plush toys, apparel, and keychains.
For those visiting on the first official day of Lunar New Year, February 17, a special treat awaits: complimentary Disney-themed red packets (lai see) containing undisclosed goodies. While large crowds are anticipated, these unique items underscore the premium experience HKDL offers during this significant cultural holiday.
This strategic ticketing initiative by HKDL serves dual purposes: celebrating a major cultural holiday and stimulating local tourism, critical for recovery and stability in Hong Kong’s entertainment sector. As the resort enters its 20th year, leveraging local loyalty through targeted promotions appears central to their commercial strategy.
